Brand, reputation and risk communications

Your brand is more than your logo. It's your reputation.

Plenty of owners treat their brand as a design job and miss the cost until sales start slipping. We protect your reputation, so it stays an asset, not a liability.

14
years across media and corporate communications
100,000s
of people reached through statewide communications projects
Rebrands
& relaunches
led at the centre of major organisational change
Does this sound familiar

Two ways your brand might be quietly costing you.

The design trap

You've invested in design, but something is off

The logo is sharp. The website looks good. The colours and the tone are consistent. What hasn't followed is the recognition, the trust and the loyalty you expected. Design is the surface of a brand. The reputation underneath is where the real work sits.

"We've spent on design. Why doesn't it feel like a real brand yet?"
The reputation cost

Sales are slipping and you can't pinpoint why

Enquiries are softer than they were. Reviews are mixed. The story being told about your business in the market isn't the one you'd write yourself. By the time the shift shows up in revenue, the cause has had time to take root and the fix takes longer than it should.

"Something has shifted. I just can't name it yet."
The difference

Design makes a brand visible. Reputation is what makes it valuable. Protecting that asset is what we do together.

Our process

A clear path to protecting your brand

Our LEARN process keeps the work simple and focused. Three clear steps, built around your business and not a template.

01

Learn and evaluate

You complete an intake form and we dive into your communications problem and key issue together.

02

Action

You walk away with a clear plan, assets and direction, and I stay in touch as you work through it.

03

Review and next steps

At the end of our engagement we review the work together and determine our next steps.

Honest fit

Who this is for, and who it isn't

Being upfront saves us both time. Here is who tends to get the most out of working together.

A good fit if you are

  • A business owner or leader with the authority to act on a real brand and reputation decision.
  • Ready to treat your brand as a real business asset, not just a design project.
  • Looking for a partner to think it through with, not a vendor to hand it off to.

Probably not yet if you

  • Want a one-off press release with no interest in the bigger picture.
  • Are after the cheapest option rather than the right one.
  • Aren't ready to be honest about what's actually going on inside the business.
Engagement options

Three ways to work together

Each one built around a different stage of brand and reputation work. Pick the one that fits where you are right now.

01

Communications Audit

30 days
$1,000per month

Includes
  • Initial 1:1 to identify your business' key change and challenge
  • In-depth breakdown of your current communications strategy
  • Report identifying strengths, weaknesses, opportunities and threats
  • Actionable recommendations you can implement straight away
Who it's for

Businesses who suspect their brand isn't pulling its weight and want an honest read on where the gaps are.

Most chosen
02

Communications Action Plan

90 days · single brand priority
$2,500per month

Includes
  • Everything in the Communications Audit
  • Monthly 1:1s throughout the engagement
  • Guided communications plan template
  • Full review at the end of 90 days
Who it's for

Businesses with a specific brand or reputation issue to solve, who need a clear plan and a steady hand throughout.

03

Whole of Business Strategy

120 days
$5,000per month

Includes
  • Everything in the Communications Audit
  • Fortnightly 1:1s throughout the engagement
  • Direct access via online messaging
  • Full library of communications templates developed over 14 years
Who it's for

Businesses ready to reposition their entire brand and protect the reputation they're building for the long term.

Not sure which one fits? Let's work it out together on a free introductory call.

Book a free introductory call
Who you'd be working with

Fourteen years protecting reputations when it counts.

I'm Elliott, and Connexion Consulting is my independent practice in brand, reputation and risk communications. I've spent 14 years across media and corporate communications, in both private business and the public sector.

I've led communications through major rebrands and relaunches, and delivered statewide projects that reached hundreds of thousands of people. That range means I've seen where reputations get built, and where they quietly come apart.

You engage me as an equal partner who works alongside you. Not a contractor, not a subordinate. Someone in your corner who will tell you the truth early.

Earnest
I mean what I say, and I say what I think you need to hear.
Honest
No overselling and no promises I can't keep.
Upfront
Risks and concerns get raised early, not buried.

Let's talk about your brand

Start with a straightforward conversation. We'll talk through what's going on with your brand, where the reputation gaps are, and whether working together makes sense. No pressure either way.

A real discussion about your business, not a sales pitch.